Monday, 31 May 2010

The most important person in social media doesn't exist...yet

Apologies up front if this has been said before (and let's face it, in the world of social media it probably has...countless times), but I think it's time for a bit of honesty.

No one has got it 100% right.

And, no one will reach this almost mythical destination for a long while yet.

Why?

I think it's pretty simple. No one (yet) is willing, and more importantly equipped, to be the hero and / or goat.

Take the emotion, pride and ambition out of the equation, just for a second. Can anyone really lay claim to being that knowledgeable and experienced?

It seems a lot of people want to own social media or be responsible for a slice of it (if it means more budget), but just as many people are scared to death of it (if it means a reputation disaster lands on their desk that they otherwise wouldn't have had to deal with).

And, I'm not talking about the thousands of bloggers who tell us how it should be done everyday, but the senior people inside each organisation trying to make sense of what is unfolding in front of them...and meet the daily targets set for them.

Lets' go through the diagram below and then break it down in more detail.

Wanted: The person who doesn't exist...yet



The person I am referring to is that oddly shaped multi-arrow character in the middle.

How many people do you know that:

a) have experience in all these areas
b) have managed aggressive agencies
c) can pull people together internally whilst massaging considerable egos
d) have the technical appreciation for what is involved
e) can handle a crisis competently
f) can be forward thinking enough to sell creative concepts across the business
g) have the time management skills to pull this all together

This list could go on and on and on.

The problem is that major organisations, ones that are operating in competitive environments, need that person NOW.

Someone has to say the buck entirely stops with them (and enjoy the spoils too).

Usually, it is the CMO who has been 'gifted' this potentially poisoned chalice but can he / she really be expected to get under the skin of such a complex area?

The classic CMO might be rich in experience which is vital, but possibly not a connected to the new and emerging formats of communicating.

There is no point waxing lyrical on this subject any longer than I already have (just type 'who owns social media' into Google and you'll find pages of opinions), but perhaps a more measured way of thinking toward this subject is required.

We really don't know the honest answer yet...or perhaps we think we do, but we don't yet have the physical solution.

We will, in time, develop structures and roles to manage this tricky but powerful element of the communications mix.

Next steps

Until then, take lots of notes in meetings, keep your eyes peeled, keep your ears open and have a practical think about the type of person that might be suited to this job. And be kind to the people attempting to pull all of this together...they are still learning too.

It's not just a PR person. It's not just a digital person. And it's not just a marketing person. It's a hybrid of lots of things.

It is someone who doesn't fully exist yet...but they will be INVALUABLE when they eventually show up.

Adam

NOTE: This post is a prelude to the live Twitter chat I'm hosting with Emily Cagle tonight (31 May) at 8pm UK time as part of the #CommsChat series.

We're aiming to explore this topic with our community to dispel a few myths and enable a better working relationship between all disciplines.

If you'd like to join the discussion, simply follow @CommsChat for regular updates.

Saturday, 29 May 2010

My Blogger World XI

The 2010 FIFA World Cup is almost here (yep, I'm excited!).

Although the the big prize goes to the best country, it is often the individual brilliance that stands out, culminating in the selection of an all-tournament team on the eve of the final.

This year's 'World XI' might include players like Wayne Rooney, Cristiano Ronaldo and Fabio Cannavaro.

It got me thinking - if I could hand pick my ultimate team of comms bloggers, who'd be in that line-up?

After giving the make-up of this 'dream team' some more thought, this is where I ended up...

My Blogger World XI

First, let's take a look at the team sheet and then I'll give you some reasons as to why each of these 'players' have been selected in the positions they have, in addition to the football / soccer player they are most similar to.



'Player' profiles...


Goalkeeper

1. Trevor Young (@TrevorYoung), Goalkeeper: It's not Trevor's formidable physical presence (or his Aussie Rules background) that makes him a great choice as the World XI 'stopper'.
It is his ability to see things develop one step ahead of everyone else on the field, allowing him to be fully prepared, and develop solutions to plug that gap (and turn it into an attacking opportunity as well).

Player most like: Gianluigi Buffon (Italy)

Trevor's blog: The PR Warrior



Defenders

2. Danny Brown (@DannyBrown), Defender: Danny, who would also be my pick for Captain of this team, has a very holistic approach to his blog. Some entries are incredibly practical and useful, while others are thought provoking and tackle wider issues (pardon the pun!). He's also a very positive influence, keeping this team on track for success.

Player most like: Jamie Carragher (England)

Danny's blog: Danny Brown

3. Jay Baer (@JayBaer), Defender: I can't think of anyone better to patrol the central defence of this team than Jay. His blog often focuses on better ways of doing things or adopting tools / tactics to raise your game. His knowledge, coupled with his no nonsense approach would be invaluable.

Player most like: William Gallas (France)

Jay's blog: Convince and Convert


4. Lee Odden (@LeeOdden), Defender: Lee is that all-rounder you need in every team. His broad knowledge of social media, SEO and PR means he could mark anyone on the planet. Lee is also great at uncovering new tools / utilities get help get the job done, very handy. A great example of Lee's broad range of total comms knowledge can be found in this post on SEO and the social web.

Player most like: Maicon (Brazil)

Lee's blog: Top Rank Blog

5. Tamar Weinberg (@tamar), Defender: Tamar is as thorough as it gets as her recent post on the A-Z of social media strategy shows. Her deep understanding of social media and managing communities is arguably unmatched making her a 'ready for anyone' role player in this team.

Player most like: Puyol (Spain)

Tamar's blog: Techipedia


Midfielders

6. Arik Hanson (@arikhanson), Midfielder: Arik's selection in this World XI came down to his personality and unselfishness as much as the great content he produces via his blog. Arik, along with people like Danny Brown, epitomize the type of selflessness that make the social web so collaborative and enjoyable. Having Arik as the link guy in this team is a huge asset.

Player most like: Xabi Alonso (Spain)

Arik's blog: Communications, Conversations

7. Deirdre Breakenridge (@dbreakenridge), Midfielder: You need solid and measured strategic thinkers in any team, and they don't come much better than Deirdre. Her positive disposition and ability to blend old techniques with new ones is also a huge plus. The advice she provides via her blog, especially in regards to challenging situations, makes her the perfect 'cool head' when the stakes are high.

Player most like: Steven Gerrard (England)

Deirdre's blog: PR 2.0 Strategies



8. Matt Rhodes (@mattrhodes), Midfielder: Matt covers a variety of subjects / topics via his blog, often picking up on things missed via other sources. He also explains things in way that are easy to digest and apply. A nice example of Matt's easy to comprehend style can be fond here.

Player most like: Michael Essien (Ghana)

Matt's blog: Fresh Networks Blog

9. Louis Gray (@louisgray), Midfielder: Louis gives this team something different. His blog is mostly very 'newsy', featuring items you won't find in other places. He is also one-step ahead of the game when it comes to technological developments and breakthroughs. A game winner.

Player most like: Cesc Fabregas (Spain)

Louis' blog: Louis Gray


Strikers

10. Amber Naslund (@ambercadabra), Striker: Amber could have played in any position on this team, but her flair and creativity make her a great choice up front...hovering near the goal mouth. As most people will attest to, Amber challenges conventional thinking and constantly looks at new and different ways of doing things.

Player most like: Lionel Messi (Argentina)

Amber's blog: Altitude Branding

11. Mark Schaefer (@markwschaefer), Striker: Straight to the point, honest, minimal fluff - that is Mark. His blog provides a well-rounded look at marketing communications, blending practical advice with creative solutions. The name of his blog, Grow, sums up what he's all about - making things bigger and better.

Player most like: Wayne Rooney (England)

Mark's blog: Grow

What do you think of my selections?

Have I missed anyone?

Do you want to create your own team to play against mine?

Over to you...

Adam

Sunday, 23 May 2010

10 foursquare secrets worth making 'public'

I've spent the last 10 days in the USA where the use of foursquare is far more advanced than it is in London (where I am based).

Interestingly, it is not just 'users' that are making it more useful, but businesses are doing their bit, creating reasons to check-in and be loyal.

Apart from using 'tips' more regularly (which I can't recommend enough), I've had a little dig and collated a list of 10 things worth looking at to enhance your foursquare experience.

The last one, is particularly, ermm...relieving...

1. Suggest your own badge idea

Admit it, you've come up with at least one idea for a foursquare badge...haven't you?

Well, don't just talk about it, do something about it.

Submit your suggestions via the official form here.

2. Steer clear of your foursquare 'enemies' 

There is an app called Avoidr which keeps tabs on your 'blacklisted' friends and helps you prevent any unwanted run-ins.

You can also assign insults to those people...how very social!

Find out more about this app here.

3. Visualize your foursquare history with Google Earth

This is a neat way to bring your activity to life.

Follow the step-by-step guide located here and take a tour of your locations!

4. Claim your business on foursquare

For marketers / business owners, this function is very important.

Claiming your business gives you access to the associated activity and reporting required to gain benefit from the platform.

The step-by-step guide to claiming your business can be found here.

5. Adding an employee to your foursquare venue

This is really useful.

Foursquare, via the 'claiming your foursquare venue' function, allows you to add an employee / administrator to your account, helping improve the management of that venue.

Check out the step-by-step guide here.

6. Check in to two accounts from the same mobile phone

Are you managing both a personal and business foursquare account?

The simplest way to operate both is to install an application like Kickball.

By doing this, one account can be managed exclusively via Kickball and the other by the native foursquare app for your device.

More information available here.

7. Check in from your PC

Have you ever wanted to check in via your PC / Mac instead of your phone?

You can't do this via www.foursquare.com, but if you go to www.foursquare.com/mobile, you can - handy.

8. Foursquare for businesses page

This page takes a bit of finding on the main foursquare site but is definitely worth a look.

foursquare.com/businesses provides the basics in developing specials, promotions and setting up analytics for a venue.

9. Find the best food around you with foodsquare

This is still in it's early stages, but foodsquare.us allows you to search for the best places to eat via a mashup with foursquare recommendations / tips.

10. Find a place to 'pee' with Pee*Free

I have to end on something that might be the most useful development in the foursquare evolution.

Pee*Free helps you locate place to take care of urgent bodily function matters and even gives potential 'sites' a cleanliness rating!

Note: Some of the apps mentioned above are still in development phases and not available on all handsets / countries - but they do give you an idea of what is possible with this platform.

Have you discovered any other hidden gems?

Are you starting to notice that foursquare is becoming more useful?

Any thoughts would be really appreciated.

Adam

Friday, 21 May 2010

Everything you need to know about the first ever #CommsChat on 24 May

Note: The best way to stay connected to #CommsChat is via the dedicated Twitter account or you can email us at commschat@gmail.com.

It's almost time for the very first #CommsChat - a weekly live Twitter chat about anything and everything to do with communications.

Here's all the information you need if you plan on taking part...



What, when, where, who, why...

What: The inaugural #CommChat - Topic: "Ethics and you"

When: Monday 24 May 2010 at 8pm-9pm, UK time (a full list of converted international times can be found at the bottom of this post)

Where: On Twitter...using the designated #CommsChat tag (further instructions below)

Who: Anyone with a passion for communications (social media, PR, journalism, digital, marketing etc)

Why: #CommsChat aims to provide communicators with a chance to share knowledge, opinions and advice with their peers, creating a robust and useful community in the process

Put simply, we want to get people together once a week to help each other grow as communicators and individuals.

The plan is to host #CommsChat every Monday night between now and the end of the year to see how much value it adds.

Each week we'll collectively choose a topic and discuss it back and forth, allowing for as much knowledge to be shared as possible.

How to take part

The easiest way to take part is to use a service called tweetchat.com.

We have pre-loaded tweetchat.com with the #CommsChat tag for you to directly link from on Monday.

Simply go to: http://tweetchat.com/room/commschat

Emily Cagle is moderating the session and will outline the rules / customs at the beginning.

Samantha Ogborn wrote this great post on how to participate in a live Twitter chat recently which is also worth a peek.

Do you have any other questions?

Feel free to drop them in the box below or email us at commschat@gmail.com

We can't wait!

Adam and Emily

Time conversions: To work out what time #CommsChat is on in your part of the world, visit this great site.

Tuesday, 18 May 2010

A different way to land your dream social media job...

I had the pleasure of sharing lunch with Deirdre Breakenridge yesterday, and we spent a good chunk of time talking about a subject we're both very passionate about - students.

Deirdre and her equally passionate partner-in-crime, Valerie Simon, run #PRstudchat - a weekly Twitter chat that connects professional communicators with students.

With that in mind, I ran an idea past Deirdre that I thought might be worth sharing more widely...and here it is...

A different way to land your dream social media job...

There's an unwritten rule that exists in the world of communications; the best way to establish yourself as a thought-leader is to set up a blog about social media / PR and share your knowledge (yes, guilty as charged).

If I had my time again, I'd do it differently, and for students wishing to make a leap into this world, you might want to consider taking a different approach.

The approach? Get vertical.

- Establish a blog about motorcycles (perfect for the Harley Davidson Press Office)
- Become a gadget reviewer / expert (Apple would luuuurve you)
- Focus purely on fashion (Diesel...not a bad gig)
- Create a consumer focused blog, call it the CONSUMER corner! (any brand you like)
- Write about the travel industry and what trends are developing (airlines, hotels etc)

If I was looking to hire someone tomorrow, I'd take it as a given that you 'get' communications (it's really not that complicated).

But, let's say a brief lands on my desk from a prospect in the travel sector?

If you had spent that last 12 months blogging about travel, being an area you were clearly passionate about, the chances of you being hired sky-rocket.

Why?

You'd know which blogs within the sector were influential.

You'd know who drives conversations about travel on Twitter.

You'd have contacts that would be priceless.

You'd know what would work and what wouldn't for brands interested in infiltrating that space.

Changing it up...

So, why are you still blogging about blogging?

Why are you still blogging about social media?

I'm asking myself that very question as I type this post - as I said up top, if I could turn back the hands of time I'd probably take a different route.

You can still show you 'get' social media without blogging specifically about it as a discipline - in effect you are talking about talking or how to talk...is that really THAT useful?

Take the leap and be different.

Talk about something that doesn't talk about talking!

I'd love to hear from those who think this might be a way to go.

Adam

Note: If you do want to still be across the 'talking' part of the job, you can always tune into #CommsChat every Monday night at 8pm UK time - more information available here.

Monday, 17 May 2010

The Wane of Influence - a #BeMyGuest post by @kerrymg

It's #BeMyGuest Monday and today I'd like to welcome Kerry Gaffney to the COMMS corner.

Kerry (aka @kerrymg) is one of the most clued up digital consultants I've met and her blog Niff, Naff n Triv always provides food for thought.

Last week, Kerry very kindly opened up her blog, giving me a chance to wax lyrical about Twitter follower ratios.

Today, she kindly takes a look the 'I' word...let's hand things over to Kerry...

The Wane of Influence

Way back in January I dashed off a quick post about a a couple of online media experiments that I’d somehow become aware of.

One of which was Adam’s year long no-newsprint for me challenge.

At the time I pointed out two potential flaws, that only the format had changed, not necessarily the content and that online consumption makes it too easy to restrict what you information you see.

As Adam’s experiment goes on, the early indications are that I wrong on the first point, his assessment from Week 3 about the level of balanced analysis that you don’t get easily from Twitter, FaceBook et al pointing towards this.

However his write-up from Week 4, supports my second point that it’s too easy to let you network become your information filtration system.

This hypothesis is supported by the results from another  recent experiment, this time conducted on American Students by the International Center for Media & the Public Agenda. 200 Students from the University of Maryland College Park campus were asked to abstain from all media for a whole 24 hours and then to post about their experiences on a private blog site.

One of the key findings was that without access to the internet, email or their mobile phones, the students felt cut off from even from those who were geographically close.

The other was that the students get their news from their network, only turning directly to mainstream media for key events, like the Olympics. One researcher on the project noted:

"One student said he realized that he suddenly 'had less information than everyone else, whether it be news, class information, scores, or what happened on Family Guy."

The study found that students were very anxious about being cut off from information and were almost completely brand neutral when it comes to their source of news, showing equal interest in ‘proper’ news and random information, regardless of source.

So what does this mean?

That we’re turning into news absorbers, not hunters?

Is it a reflection of the cult of self, where we expect that important news will make its way to use, regardless of our own efforts.  Does it also change how we perceive influence?

If all information, regardless of source is treated equally then it doesn’t matter what the provenance of the original source actually is?

What really matters is who told you, and if that is restricted to a persons close friends and family, then how do the traditional marketings services, PR included, influence them?

____________________________

A big thanks to Kerry for penning this post.

If you'd like to take part in the fun that is #BeMyGuest Monday, check out http://www.bemyguestblogger.com.

Saturday, 15 May 2010

#CommsChat - what do YOU want to chat about?

Subscribe to the #CommsChat posterous, here or view the original announcement, here.

#CommsChat co-founder, Emily Cagle, and myself have been really overwhelmed by the interest shown in the initiative so far....and we're still more than a week away from the first one!

With that in mind it is time to start shaping these weekly Twitter chats so we all can get something from them.

As we outlined from the start, #CommsChat aims to bring several elements from the communications function together.

Why?

As journalism, PR, marketing, traditional and social media and other communications strands continue to 'bleed' into each other at a rate of knots, this community will be there to help steer the ship in a positive direction.

Ready, set...

With so much to talk about and address, where do we start?

We have selected a topic for #CommsChat launch on the 24th of May (being revealed in a few days), but after that it is entirely down to you.

To get the ball rolling, I've compiled some potential topics I think may be worth addressing, including:

- Sector status - once every four weeks do we dedicate #CommsChat to a particular sector, identify its challenges / trends, and help each other get a better handle on what's happening within that sector?

- Topical - perhaps we simply take the most topical issue from the week and discuss / debate that during the #CommsChat session, collectively aiming to expand our collective understanding of these issues.

- Guest specials - I think having special guests, who are specialists in the fields we are passionate about, could potentially 'surprise' us some weeks, providing there is a tangible link to holistic communications challenges / best practices.

- Practical - is the idea of sharing thoughts about a specific activity appealing? Can we turn a session like this into a vibrant best practice brainstorm?

For myself (and Emily) the pupose is pretty straightforward: Get passionate people together once a week to challenge the status quo and develop relationships across the disciplines enabling for a better, more conducive working relationship.

Over to YOU...

So, it is now over to you...what do you want to 'CommsChat' about?

Thought on potential topics, suggestions for special guests, ideas about format...drop them in the box below.

Thanks

Adam Vincenzini

Staying connected:

- #CommsChat on Twitter? Yes indeed. Follow here.
- #CommsChat on Facebook? Tick, sorry, like, here.

Tuesday, 11 May 2010

Encouraging Courage

I hope you don't mind if I take a break from normal service today.

There's a subject which begins with 'c' that I want to address that goes beyond communications...or social media for that matter.

That word is 'courage'.

We see it everyday, well I certainly do.

Courage, in the literal sense, means to 'confront fear'.

The funny thing is, most people don't know when they are being courageous, because when they face difficult times their outward behaviour (to themselves only, mind you) says anything but that.

By no means do I think these words are incredibly radical or will be some magical catalyst for change, but today, try and recognise people's courage.

If you know of someone who is hurting, but pushing through that barrier, with their eyes fixed on the light at the end of the tunnel, help them get there.

It could be an encouraging word.

It could just be taking five minutes out of your day to listen.

Or it could just be sending them this post.

I love quotes, as much as anyone, and although I'd prefer not to employ a clichéd ending to this, this quote may provide a little dash of inspiration to anyone who is reaching for that elusive place.

Ralph Waldo Emerson:
When a resolute young fellow steps up to the great bully, the world, and takes him boldly by the beard, he is often surprised to find it comes off in his hand, and that it was only tied on to scare away the timid adventurers.
A friend once said quotes exist and survive through the ages for one reason: they're true.

What is also true, is that when things might seem at their very worst, they are often about to turn into their very best.

Keep pushing.

Adam

Monday, 10 May 2010

Announcing #BeMyGuest Mondays and dedicated guest blog exchange / directory

Hello everyone!

We are excited to announce two new #BeMyGuest initiatives today.

1. The launch of #BeMyGuest Monday

2. A dedicated blogger's exchange for the #BeMyGuest community



#BeMyGuest Monday

Following the success of #BeMyGuest month in March, we've been having a thinking about the best way to continue the exchanging and connecting.

The answer?

Encouraging the #BeMyGuest community to make Monday the day to 'search' for guest bloggers or feature guest posts.

Simply attach #BeMyGuest to tweets in either scenario and help spread the word about the talent that lies within the community.

MyBlogGuest.com

Even more exciting is the involvement from dedicated Blogger Exchange / Directory MyBlogGuest.com.

As discussed at the end of #BeMyGuest month in March, we have been investigating ways to integrate the community into a full-time exchange - one which allows you to dip in and out and make new connections at your leisure.

So, from today, you can join MyBlogGuest.com and enjoy the benefits of that service - simply quote 'BeMyGuest' in the sign-up page.

This will give you access to all the free benefits available as well as upgrade if you see fit - we hope you enjoy this addition to the community.

What's next?

More blogging!

We're really excited about #BeMyGuest Mondays - this will concentrate all the fun we had in March into one day each week, helping us to grow the community even more.

And with MyBlogGuest.com on board as well it should double the fun.

If you have any questions, please feel free to contact Emily or myself.

Til then...enjoy #BeMyGuest Monday!

Adam

For more information visit: www.bemyguestblogger.com

Sunday, 9 May 2010

How to 'manually' increase your Twitter engagement levels / goals (Part 2 of 3)


By Adam Vincenzini

A couple weeks back I provided you with some tips on 'manually' measuring / benchmarking your Twitter engagement goals.

Today, we're going to look at how engagement can be increased / improved, and next week we'll finish things up with what can be done to maintain this improvement in part three of this series.

Time for some action...


Part two: Increasing / improving engagement

In researching this post I came across two posts that cover off nearly every tactic you can employ to enhancing your engagement in social media and on Twitter.

1. 25 ways to engage contacts in social media by Kyle Lacey

2. 12 tips to engage people on Twitter by Cindy King

To compliment this advice, I'm going to take a slightly different approach, including some 'unconventional' suggestions for you to consider.

A) Play the role of 'connector'

As is often the case in real life, a person who helps foster relationships between other people is incredibly valuable.

With that in mind, aim to make 2-3 'thoughtful' introductions a week between people you think have a something legitimately in common.

It could be as simple as:

"@RogerSmith, you should have a chat with @KellieJones, I reckon you'd get along well"

It's like being at a party - being introduced as opposed to introducing yourself is a nicer entry point - and by initiating new relationships, you are helping two other people engage, which is the best form of increasing your own engagement levels.

Very simply, this part of your week might consist of:



Engage by way of opening doors for others, there is no down-side if this well thought through.

B) Tailor a specific Twitter 'target' list each week

Keeping completely up to to date with everyone in you follow is impossible...unless you make it your full-time job.

Instead, create a Twitter list of 10 people each week you'd like to get to know better.

Activate this list in your Twitter client i.e. TweetDeck and respond / add to the activity they undertake.

If we use the party scenario again, it's similar to circulating in a corner of the room, having meaningful conversations, as opposed to running around the whole room just saying 'hello' to every person on attendance.



Tip: Laurence Borel (aka @blogtillyoudrop) recommends putting these people on private lists - not in a sneaky way, but rather avoid overtly announcing to the world you are paying closer attention to them - this allows you to dive in when you are comfortable.

Additionally, Lauren Fernandez (aka @cubanalaf) recommends that you take additional interest in personal tweets as opposed to professional ones, taking a more human approach to engagement.

C) Go outside your comfort zone

For me, this is the big one.

The best way to be engage is to stimulate thought, not replicate what is already in place.

For example, I avoid re-tweeting anything by Mashable - why? Everyone else in my stream follows Mashable, it's pointless.

So, track down lesser known content or sources and share that information, you will automatically become more interesting, and subsequently engaging.

This section should be bottomless.

You could, for example, spend one day a week just replying / contributing to what is in the eco-system.

Other days, create content for the eco-system.

Or, take a week's break and just listen, without engaging - and then blog about the experience.

My only suggestion here, as Mack Collier put so well recently, is to 'break stuff' - be conscious of your behaviour, but don't be governed by 'the rules' - being engaging is intrinsically linked to being unique, make that a focus.

I found writing this post the most difficult of the three because I don't think there is a magic formula for 'being' engaging - it stems form being human, and being you - the tips can help, but creating your own path is the best way to go.

Next week, we'll take a look at maintaining your increased levels of engagement.

Try the things Kyle and Cindy suggested, and perhaps consider my tips, but more than anything just experiment - once you have found an approach that works for you, I'll give you some tips as to how you can keep that momentum going.

Adam

Just a reminder that the first #CommsChat starts on 24 May - follow @CommsChat for more information.

Monday, 3 May 2010

The launch of #CommsChat on Twitter – fancy it?

#CommsChat, a weekly Twitter chat about anything and everything to do with communications, is inspired by chats like #JournChat, #PRstudchat and #BlogChat, which focus on specific subjects / participants.

These chats are typically based / moderated out of the USA, which means that the times are often challenging for people based in Europe.

#CommsChat has been developed with these things in mind, and will hopefully be shaped even more by you after reading this post.



The top line framework of #CommsChat
  • A weekly chat on Monday nights at 8pm UK time (1 hour duration)
  • Wide-ranging topics connected to communications, including: traditional and social media, PR, blogging, marketing, journalism and lots more
  • Special guests will be invited to take part most weeks based on the subject matter
Help shape #CommsChat

The rest of #CommsChat and its make-up will be determined by you over the next few weeks.
  • What would you like to see?
  • Any thoughts on subjects / topics?
  • Is there a format from another chat you’ve taken part in that you really like?
All this feedback will help us collectively create an engaged community and host sessions that add value to everyone taking part.

Put a date in your diary

The first #CommsChat is scheduled for 24 May 2010 at 8pm (UK time).

Although based out of the UK, it is open to anyone from everywhere – comms professionals, bloggers, journalists, students – basically anyone with an interest / passion in communications.

Over the next few weeks we’ll provide you with more information about how it will work.

But the primary objective is simple: encourage like-minded people to get together for an hour each week to share their tips, hints and lessons relating to the world of communications.

It should be a lot of fun...and we look forward to hearing what you have to say.

Thanks

Adam Vincenzini and Emily Cagle

Staying connected / useful links: