I'd say content is anything that can be 'published'.
Yup, anything.
So, next time you're creating a content plan, it might be worth thinking about each of the following examples and where they fit.
We'll start with the more obvious ones and get a little more specific as we go along...
50 examples of digital content
- A tweet (in any iteration) - text only, text and link, reply, retweet etc
- A Twitter list - these say something about you when made public
- A facebook status update - text only, text and link etc
- A facebook like (yep, that is content and a contribution to the eco-system)
- A photo / image
- A video
- A blog post
- A collection of links
- An audio file
- A graphic / chart
- A question / a series of questions
- An answer to a question - directly or indirectly posed
- Numbers / stats / facts - any form of data
- An interview
- A profile - person, company, group etc
- A report - on an event, decision, development
- A survey / poll
- Tips / hints / how to guides
- Guest material
- Opinions / views
- Lists (like this one!)
- Solutions to a problem
- A presentation i.e slideshare
- Resources i.e tools to help you get something done
- Personal experiences / insights
- Case studies / real life examples
- Reviews / ratings
- Tests / experiments
- A location update i.e. A foursquare check-in
- A comment, anywhere
- A fictional story
- A live chat / webinar
- Historical content / future predictions
- An advertisement
- Event preview
- A diary
- White papers
- An ebook
- Rankings / index
- Testimonials
- Games
- Widget / gadget / plug-in / Facebook application
- A screencast (screenr.com is a great tool for this)
- Bookmarks i.e. delicious
- Facts / trivia
- Biographies
- Screensaver / wallpaper
- A download
- A Wikipedia entry
- An invitation
When thinking about content, you probably produce more of it than you think.
Adam
COMMScorner.com is the blog from Adam Vincenzini which focuses on social media and PR. Connect with Adam on Twitter or subscribe to his blog.

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