'How to' guides: YouTube Channels and SlideShare

Over the last couple of weeks I've had the pleasure of penning some blog posts for The Next Web - one of the top 25 blogs in the world (Source: Technorati).

The Next Web started out as a blog to support the annual Next Web Conference but has since become one of the leading online authorities on technology, business and culture.

With more than one million subscribers and 500,000 Twitter followers, it has a pretty decent audience too.

Here are the links to the two posts I've written for them so far:

• How to create a compelling YouTube channel without your own original content
• How to get the most out of SlideShare

I thought it was worth flagging these up in the event you found them useful.

Also, if you want to keep up to date with the other stuff I'm blogging about (in addition to the stuff here on COMMScorner.com), check out The Paratus Blog and PRDaily.biz.

Thanks!
Adam

Note: If you'd like to guest post here on COMMScorner.com, ping me an email.

What does your daily media diet look like?

I was having a chat with a mate yesterday about how we both consume media differently - he's very much a traditional consumer of media where as I lean toward a more contemporary ritual.

To bring my daily ritual to life, I quickly jotted some bullet points (see below).

I'd be really keen to know what your daily media diet looks like too - so, if you get a chance, drop your information into the comments section of this post and I'll round it all up in a week or so to see if we can glean any collective insight.

My daily media diet

• Wake up and check Twitter, Facebook, email and RSS feeds via iGoogle
• Check on news that has happened overnight in areas I am interested in e.g. NBA games / scores or perhaps via Pulse 
• Go to work, with my smartphone listening to Spotify and checking emails / Twitter here and there
• Hop on the Tube and play a game like Angry Birds while listening to music or a podcast
• In between tube and office, email and Twitter and FB
• Get into office, bring up my dashboards, check on feeds / searches I have set up for clients (but personal stuff too)
• Crack on with the working day – Twitter, Facebook and email running all running in the background
• Lunchtime – eat, bring mobile with me, catch up on news / social networks
• After lunch, read a couple of blog posts / visit YouTube
• Crack on with rest of day with Twitter, email and FB in b/ground
• Leave the office, reverting back to ‘transit routine’
• Get home, do my thing and instead of turning TV on I’ll watch a movie / TV show / sport via my laptop
• Intermittent checking of Twitter and FB
• Sleep (finally)
  

Over to you!

What is your daily media diet?

Adam

An open letter to Arnold Schwarzenegger (aka time to terminate the social media ownership debate)

Dear Mr Schwarzenegger

I'm sorry to bother you, but I need your help.

And, while I admire your achievements as a politician, I need you circa 1984 - yep, I need the Terminator.

Your brief is simple:

Terminate the social media ownership debate...permanently.

Firstly, let me tell you why you need to accept this mission, and then we'll establish a preferred approach.

Why the social media ownership debate needs to be terminated

Arnie (I hope you don't mind me calling you Arnie) this is the scoop...

For the last three years or so, a lot of noise about social media has been generated by marketing and communications professionals around the world.

One of the most popular reoccurring themes has been 'who should own this rapidly-growing space' - PR? Advertising? Marketing? Brand? Customer services? Digital?

Now, Arnie, the ironic thing is this: Collaboration is the backbone of social media.

But for some reason, a lot of people are still obsessed with staking an ownership claim based on the heritage of the discipline they represent (or attempting to discredit opposing disciplines).

And guess what?!? It is a nonconstructive waste of time.

I have no idea what people are trying to achieve when they present their case for ownership - no matter what anyone says, or how often it is debated, social media will never belong to a single discipline.

Not only that, but it is incredibly boring.

Actually, it has gone beyond being just boring - it is becoming the single biggest reason why the people who add the most value to this field are stepping back from the fold.

How you can help 

Arnie, if you ever decided to get involved in the marketing and communications game, and took an interest in social media, I'd implore you to:

Put your energy towards doing work that produces results which others can learn from as opposed to wasting time explaining why one discipline is better than the other.

Or, take it back to the old school and stop this nonsense in its tracks by force.

Thanks for your time.

Adam

Note: This post was published in response to this 'rant' from Brian Carter