Have you seen the latest Nike Basketball YouTube campaign?
The star of the show is Kobe Bryant of the L.A Lakers, playing the role of life coach to 'clients' including clients Kanye West, Sir Richard Branson and Serena Williams.
How do you teach success to the successful? Kobe (and Nike) give it a good crack here...
YouTube Clip #1: Welcome to the #KobeSystem
YouTube Clip #2: #KobeSystem Level 1 Success
YouTube Clip #3: #KobeSystem Level 2 Adaptation
YouTube Clip #4: #KobeSystem Level 3 Perception
YouTube Clip #5: #KobeSystem Level 4 Explosion
Attack fast. Attack strong.
Whaddya think?
Have Nike and Kobe nailed it?
